FINANCIAL RETURNS

• Promote Holiday Inn Express brand experience and products using IHG tools, resources, and sales techniques.

• Position and articulate the hotel’s Unique Selling Points to drive competitive advantage and revenue growth.

• Align sales activities with departmental strategies to optimise both rate and volume.

• Proactively acquire new business while maintaining and growing existing corporate and leisure accounts.

• Prepare and submit proposals, tenders, and contracts in consultation with the Director of Sales.

• Support and drive IHG and property-level commercial initiatives.

• Assist in the preparation and management of the annual Sales & Marketing budget.

• Represent the hotel in sales trips and trade shows to build pipelines and market presence.

• Develop and maintain strong relationships with key business partners, including corporate accounts, travel agents, airlines, government bodies, embassies, and convention bureaus.

• Monito competitor activities and market trends, sharing actionable insights to drive overall sales strategy.

PEOPLE

• Build strong professional relationships with internal and external stakeholders.

• Collaborate with IHG colleagues and Key Account teams to maximise network opportunities and drive business growth.

• Uphold high service standards through training, coaching, and leading by example.

• Demonstrate IHG Brand Service Behaviours in all interactions.

• Communicate effectively and share critical business information with relevant teams.

GUEST EXPERIENCE

• Promote IHG products and programmes (e.g. IHG One Rewards, Business Rewards, Business Edge).

• Maintain strong knowledge of IHG hotels and offerings within the region.

• Manage and grow assigned accounts through consistent engagement and relationship management.

• Handle guest feedback and complaints within 24 hours, ensuring timely resolution in coordination with the Director of Sales.

RESPONSIBLE BUSINESS

• Adhere to all occupational health & safety (OH&S) policies and procedures.

• Maintain awareness of safety, emergency, and first aid protocols.

• Identify and report potential hazards, incidents, or risks promptly.

• Support sustainability initiatives and contribute to reducing the hotel’s environmental impact.

• Exercise accountability in managing budgets and expenses, seeking appropriate approvals.

ACCOUNTABILITY

• Complete all required IHG training and maintain proficiency in relevant systems (e.g. Concerto, HotelKey, Merlin, IWOS).

• Contribute to achieving the hotel’s corporate segment budget and departmental goals.

• Demonstrate a results-driven mindset, consistently striving to exceed sales targets.

• Submit weekly sales activity reports and forward planning updates.

• Maintain accurate and up-to-date records of accounts and business pipelines.

• Actively cross-sell all hotel revenue streams, including rooms, meetings, and F&B.

• Refer business opportunities to other IHG properties when appropriate.

• Contribute, assist content and prepare for any business meetings required by Director of Sales.

• Provide guidance and mentorship to junior team members where required.

• Contribute, assist content and prepare for any business meetings required by Director of Sales.